ADAvault Brand
The visual identity of an independent Cardano stake pool. Deep navy, one clear blue, a single cyan spark — built to look like what it is: secure, steady, and honest with numbers.
01 — The mark
A compass rose set in a deep-navy disc — eight blue points turning around a central node, with the top-right point picked out in cyan. It reads at once as a compass, a vault dial, and a rosette.
The single cyan point is the signature — the one flourish in an otherwise even mark. Keep it. The mark holds from a 512px hero down to a 32px favicon without redrawing.
Single-colour (reversed)
For coloured or dark grounds — buttons, or the mark over photography. Rendered solid in one colour, with the signature petal drawn as an outline so it still reads. Don't fill the signature petal in the reversed mark.
02 — Palette
Foundation
The deep-navy base. Page sits on the darkest; panels lift one step.
Text
White for headings only; blue-greys carry the rest of the hierarchy.
Accent
One accent carries identity and interaction. The cyan is a spark, never a fill.
Status
The traffic-light triad signals pool and system state — and nothing else.
03 — Typography
One typeface — Inter — across text and figures, with tabular numerals so columns of figures align. Figure units (₳, %) sit beside the number as a small marker sized to it. A monospace is reserved for code — pool IDs, hashes, addresses.
04 — Category colours
Blog posts carry a category lozenge. Each uses a soft tint, kept clear of the status colours so green only ever means healthy.
05 — Voice
Plain and understated. We state the figure and drop the adjectives, describe outcomes rather than hype, and let the work speak. Mild warmth, never breathy.
"We're thrilled to announce a revolutionary, industry-leading staking experience that will transform your rewards!"
"We've upgraded ahead of the hard fork. Block production carried on without interruption."